Meet the team

Gemma Day
Co-Founder & Digital Specialist.

Gemma is the strategic mind behind much of Digitally Charged’s digital advertising activity with specialist experience across PPC, Meta Ads, Google Ads, programmatic display, targeting and performance.

Gemma Day — Co-Founder & Digital Specialist
Gemma Day

Biography

Gemma Day

She is the strategic mind behind Digitally Charged’s digital advertising success.

Gemma has been at the core of Digitally Charged since day one, bringing a wealth of experience in digital advertising and a strategic mindset that ensures every campaign delivers results. She doesn’t just set up ads, she dives deep into the data, constantly optimising, refining, and pushing boundaries to achieve the best performance possible.

Her expertise spans across multiple platforms, ensuring our clients stay ahead in an ever-evolving digital landscape. Whether it’s developing high-converting funnels, scaling e-commerce brands, or driving brand awareness through precise audience segmentation, Gemma brings both technical skill and creative thinking to every project.

Little known to most, Gemma is also a published children’s author, proving that her creativity isn’t just limited to the world of digital advertising as well as being a full time mum to hers and Chris's 3 children.

Gemma brings the performance layer together across channels, using campaign data to decide where budget should move, which audiences deserve more attention and how creative and landing journeys should evolve.

Key skills

Experience

PPC, Meta Ads, Google Ads and programmatic display.

Audience targeting, data analysis and conversion rate optimization.

Campaign strategy, media buying and performance-driven advertising.

Digital trends, automation and AI-driven marketing solutions.

High-budget multi-platform campaign management.

Contribution

What they bring to the team

Performance media strategy.

Audience targeting and segmentation.

Campaign optimisation and conversion improvement.

Automation and emerging digital advertising opportunities.