One of the most advanced targeting in existence for TV. Using location data, viewing data, demographic and more, we’re able to pick the right viewer for the right TV ad.
Regional TV advertising on Sky and Virgin TV allows brands to mass target 100,000s of households at a low cost entry point.
Regional TV is great for brand awareness and reach, and CPTs/minimum spends are considerably lower than historical prices.
Sky households are often more affluent in general and therefore have greater disposable income.
Post campaign, we can evaluate the success of the campaign on a 1-2-1 basis by matching up sales data (via full address) against Sky households.