Native advertising, or as we like to call is “friendly click bait” is the ability to utilise other sections of a website for advertising purposes. Usually used to get people to click for more information it’s a great offering where finance, up sells or just new launches of product are needed.
Native advertising is content based where ads can blend in with and reflect the content of an online publication, such as a specific article or online review. They attract clicks based on the need for the user to click for more information.
For those people interacting with the native ads, we can then begin to serve ads to them across other forms of paid media too, such as on their social platforms.
Native ads are engaging as they are relevant to what the user is viewing and are best used as part of a range of digital advertising.
We can provide live reporting which includes impressions, reach, CTR and an agreed conversion rate.