One of the most popular types of retargeting, retargeting uses places scripts on websites to retargeting all, or part, of the website they’re placed on. These scripts can be Google, Social, or our own display system. In addition to this we can track conversions, retargeting specifically viewed pages, serve ads showing product that has been […]
Our retargeting pixel allows clients to track campaigns in real-time, create conversion events and retarget people engaging with your ads.
The main benefit of the retargeting pixel is to follow users who have previously shown interest in your brands online platforms and continue to serve ads to them to increase the likelihood of making a purchase.
Alternatively, we can use the pixel to exclude current site visitors so that your ads are used primarily to reach new customers. It is an extremely incisive tool that can also be used when analysing website performance and traffic flow.