The team
Industry knowledge in every discipline.
Strategy, media, data, creative, development and operations work as one connected team without asking a client to translate the motorcycle market for us.
Owner · Traditional & Digital Marketing SpecialistChris Day
Chris has worked in sales and marketing since 2001 and in the motorcycle industry since 2007. He founded Digitally Charged to bring a technical, commercially grounded understanding of established and emerging marketing trends to the industry.
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MD / Marketing Specialist & Motorcycle EnthusiastBen Langford
Ben has been in sales and marketing since leaving university. He began in radio sales for Global before moving to London to work for Sky for eight years, specialising in digital and TV advertising and working with agencies and clients to strategise, plan and activate campaigns. Ben also managed Sky’s advertising-operations team and earlier planned and booked Sky’s own marketing campaigns to the tune of £80M a year, giving him a rounded view of marketing from both client and media-owner sides.
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Director & Graphic DesignerScott Alldrick
Scott is the creative foundation of Digitally Charged’s visual identity. With more than two decades in the motorcycle industry, he specialises in motorcycle corporate identity, branding, design and visual storytelling for manufacturers, dealerships and accessories brands. His expertise also includes finance regulations within motorcycle advertising, digital and print design, packaging and large-scale campaign visuals.
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Co-Founder & Digital SpecialistGemma Day
Gemma is the strategic mind behind Digitally Charged’s digital advertising success. She specialises in PPC, Meta Ads, Google Ads and programmatic display with deep experience in audience targeting, data analysis and conversion-rate optimisation. Her work spans campaign strategy, media buying and performance-driven advertising for global brands, alongside digital trends, automation and AI-driven marketing solutions.
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Group Data & Lead Support · Surface Works Founder & DirectorMark Roberts
Mark works primarily within Surface Works, where his day-to-day focus is vehicle protection, customer experience and the practical running of the business. Across the wider Digitally Charged group he also supports data management and lead processing, helping keep enquiries organised, checked and routed to the right team.
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Senior Graphic DesignerGlynn Reynolds
Glynn joined Digitally Charged in May 2023, having worked in design since 2000. He creates work that is visually strong while communicating clearly, covering static website creative, animated HTML5 advertising and print design from logos through to large-scale billboards. His skills include typography, colour, layout and industry-standard design software with a strong focus on understanding each client’s needs.
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Accounts ManagerSandra Burns
Sandra joined the team in 2019 after taking early retirement from Lloyds Banking Group, where she enjoyed a long career in Corporate Banking in the City of London. She looks after the financial side of Digitally Charged, including invoicing, payments and general bookkeeping, bringing strong banking and finance knowledge, accurate numeracy, customer-service experience and excellent organisational skills.
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Digital Campaigns Operations ManagerDan Storey
Dan has been in marketing since 2015, specialising in paid-media campaigns across digital platforms. His expertise lies in ensuring the right people see the right ads while maximising campaign performance and client results. His experience includes Meta, Google Ads, programmatic display, native programmatic advertising, YouTube, Amazon display advertising and audience builds and targeting.
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Lead Account ManagerEmma Broadhead
Emma joined Digitally Charged in 2019 after working across sales, customer service and marketing, and specifically within the motorcycle industry since 2012. Her experience with worldwide motorcycle brands includes supporting dealerships across the UK and working alongside global distributors. She brings strong client communication, web-content, project-management and customer-service skills with an understanding of the motorcycle customer journey from start to finish.
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SuperBike Brand ManagerMillie Gilbert
Millie began in the motorcycle industry after leaving school, shortly after completing her digital-marketing apprenticeship. Having grown up around motorcycle racing, she developed experience within the dealer network while remaining involved in British motorcycle racing, Moto3 and beyond. She was beyond excited to resurrect SuperBike, bringing the brand back to life through digital content, social media and track-side action.
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Business And Operations ConsultantAnita Day
Anita brings over 15 years of operations and logistics experience, including Account Director and Contract Manager roles for a leading 3PL. She has managed clients across e-commerce, retail, charity, government agencies and POS. Her background in data-driven decision-making, performance monitoring, lead management and workflow optimisation helps businesses track opportunities, streamline processes and improve operational performance.
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Web Developer / Software EngineerAlex C
Alex is the technical backbone of Digitally Charged. His full-stack development experience covers WordPress, JavaScript, PHP and React, alongside databases, API integration and server-side development. He works across UX/UI, website performance, SEO, custom plugins, themes, automation, scalable web applications and custom data structures and analytics for digital-marketing platforms.
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Video Editor / Creative Video Advertising SpecialistJamie Reynolds
Jamie is the creative force behind Digitally Charged’s video content. He specialises in high-impact video editing, motion graphics and creative storytelling for digital advertising. His work spans Meta, YouTube and other digital platforms, combining audience psychology, performance metrics, colour grading, audio mastering and visual effects.
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