Utilising Googles DSP, responsive advertising allows us to display (across the Google network) advertising that shows different messages, different calls to action, and target content, topics, interests and set profiles.

What is it?

Responsive creative ads allow us to build audiences across the Google data landscape to target specific content, topics and interests.

We build multiple versions of the ads with varying tag lines, call to actions, images and alternate key messaging. These are then combined with the AI learning on the most successful combinations, to the most promising visitors.

We can place these ads across all of Google’s platforms including Youtube and relevant websites.

We can provide live reporting which includes impressions, reach, CTR and an agreed conversion rate.