High-intent forms
We build forms around the action the client needs, test rides, sales enquiries, registrations, sign-ups or dealer contact. Qualification questions and campaign signals help improve lead quality before handover.
Lead generation
More relevant enquiries. Less wasted sales follow-up.
We build motorcycle and automotive lead generation campaigns that give potential buyers a clear reason to enquire and send the useful detail to the right sales team. For manufacturers, distributors and dealers, that might mean a product enquiry, launch registration, test ride or sales appointment. The offer, advertising and follow-up need to work together.
The buying decision
Give the sales team something they can act on.
A rider asking about a demonstrator next Saturday needs a different response from someone researching their first motorcycle. We help define the information that makes an enquiry useful: model interest, preferred dealer, location and the action requested. Questions should earn their place in the form. Too many can put people off; too few leave sales teams guessing. For motorcycle lead generation, licence category and riding needs can be useful questions when they affect the suitability of the offer.
For a manufacturer launch, we can connect national advertising with local dealer pages and agreed routing rules. For an automotive retailer, the destination might feature available stock and an appointment request. Before launch, the receiving team needs an owner for each enquiry, a practical response process and a way to record what happened next. These are planning examples, with the final scope agreed around your systems.
How we build it
We start with who should become the lead.
Before choosing Meta, Google, display, YouTube or OpenAI, we define the customer we actually need to reach. That might be a rider researching an adventure bike, an existing owner ready to change, somebody comparing finance, a dealer prospect, or a customer who has already watched a relevant review.
We then build the audience using the signals that fit that target: search intent, video viewing, contextual content, website behaviour, CRM data, social engagement, geography, relevant categories and conversational topics.
What the work involves
A connected lead-generation system.
We start with the problem that needs solving, then choose the method that fits it.
Lead routing
Enquiries can be passed into client systems, email workflows or controlled sheets so sales teams do not need to hunt through advertising-platform menus.
Closed-loop learning
Where converted-lead or sales-stage data can appropriately be returned to the platform, optimisation can learn from successful customers rather than form fills alone.
Cross-platform capture
Meta, Google, website forms, display and retargeting can all support the same lead objective with the route chosen around audience behaviour.
Lead recovery
Previous form interaction or site engagement can support later follow-up where consent and platform rules allow.
Across the media plan
The same lead objective, different signals.
Each channel tells us something different. We connect those signals rather than treating each platform as a separate campaign.
MetaRelevant interests, video engagement, website visitors, customer lists and custom audiences built around people who have already interacted with the brand.
YouTubePeople watching relevant channels, model reviews, competitor comparisons or category content, then retargeting engaged viewers where the platform allows.
SearchPeople actively looking for a model, dealer, finance option, test ride, product comparison or ownership answer.
DisplayContextual pages, relevant audience categories, geography and bought-in data selected because it fits the target, not because it is simply large.
OpenAIWhere available to the account and market, we assess the advertising product’s documented targeting and measurement options. We do not access private prompts or individual conversation histories.
RetargetingPeople who already showed interest, for example by viewing a model page, watching a video, checking finance or starting an enquiry, receive a more relevant follow-up message.
Qualified leads
We care about lead quality, not just lead volume.
A cheap lead is not automatically a good lead. We look at what happened before the enquiry, which audience produced it, which message brought the customer in and whether the resulting lead has genuine commercial value.
That means campaign optimisation can move away from simply buying more form fills and toward the audiences, media and messages that create the strongest customer opportunities.
Where possible, we also connect campaign data back to downstream actions such as dealer contact, test rides, finance engagement, quotation requests or sales outcomes so the media can learn from more than the first click.
Retargeting
Do not start again every time somebody changes channel.
If someone watches a review on YouTube, visits a model page, looks at finance and later returns through Meta, those interactions should inform what happens next wherever the platform and permissions allow.
Retargeting simply means using that previous interest to make the next advert more relevant. The objective is not to follow people around the internet indefinitely. It is to stop treating an interested customer like a complete stranger.
Judge the campaign after the form is filled in.
Cost per enquiry is a starting point. We also want to understand contactable leads, appointments, attended test rides and sales where the client can supply that information. Dealer lead generation becomes easier to improve when rejected enquiries carry a useful reason, such as the wrong territory or an unavailable model. Reporting should distinguish confirmed CRM outcomes from advertising-platform estimates.
A connected product and finance journey.
Our published Ducati Finance project shows how model information, a dedicated finance destination and onward customer actions can be brought together. It is a practical example of the web and integration work that supports an enquiry campaign.
Read the project brief and delivery →Make your next enquiry campaign easier to follow through.
Tell us the model or service, target markets and how the sales team handles enquiries today. We will help identify the missing information and a practical first scope.
Discuss lead generation ↗