Ever wondered how those flyers / ads drop through the door / online the moment you move into your new home? Our home mover IQ data allows us to profile households based on various attributes including House Value, Area, Type of house, features, amount of bathrooms, garages and more.

What is it?

HomemoverIQ allows us to use data that is taken from the property market. The data used is factual, not modelled, and covers 99.6% of home moves in the UK.

The segments available are – wanting to move, moving soon, moving now, just moved and settling in.

We can also use specific targeting based on property purchase price and various geographical splits.

This data set is proven to bring strong ROIs for home improvement and retail brands.