Using Amazons DSP we have the ability to build custom Amazon audiences based on interests, purchasing habits, search habits and Amazon prime viewing data.

What is it?

Amazon allows us to build target audiences based on purchasing data. We can use this data to build specific audiences at a product or category level.
For example, if a person purchases a specific product, then we can serve that person different digital ads that are inline with their Amazon purchases. We can then broaden out this purchase data by finding lookalikes at an exact match level or broader audience. We can also serve an ad that compliments their original purchase.
This is one of our most popular data sets as it allows us to reach mass audiences due to the number of customers that Amazon have across their platforms.