Want to target people with various licences, types of vehicle etc? We can build several segments that include motorcycle, car & electric vehicle owners and serve those homes with a targeted TV advert.
Experian Automotive on Sky TV allows a client to target households based on their vehicle ownership. This data is informed by licensing agency data and given to Sky via Experian.
We can build several segments that include motorcycle, car & electric vehicle owners and serve those homes with a targeted TV advert.
The idea is to exclude any ‘wastage’ and only go after homes who have a potential customer present.
Post campaign, we can evaluate the success of the campaign on a 1-2-1 basis by matching up sales data (full address) against Sky households.