Streaming inventory
CTV places television-quality video within eligible streaming apps and connected devices, from premium publishers to specialist services.
Broadcast, video & place
Bring your brand into relevant streaming moments.
Connected TV advertising places video within eligible streaming and television environments. We help brands assess the inventory, audience controls and creative requirements so the booking supports a clear launch or retail objective.
The buying decision
Know where the film will actually run.
CTV is a delivery description, not a guarantee that every placement has the same quality. We review the proposed publishers, apps, device environments and buying routes, then agree suitability controls and reporting. The aim is to give the client an understandable view of the inventory rather than a broad label covering very different placements.
A manufacturer could use a product film to build consideration before a dealer campaign. A regional retailer may need tighter geographic coverage and an offer with local relevance. We can adapt approved footage, plan durations and check music or talent rights, while confirming which targeting and measurement options are available in each market.
What the work involves
Streaming television with programmatic control.
Connected TV advertising appears within supported streaming and on-demand environments across smart TVs and connected devices. Buying options can include geography, content, audience and platform signals.
Our connected TV services combine television-quality video with eligible streaming inventory, audience planning and measurable delivery across supported apps and devices.
Motorcycles benefit from sight, sound and motion. CTV creates a premium viewing environment while allowing a campaign to focus more tightly than conventional national television.
Buying routes
Inventory can be bought directly or through programmatic platforms and private marketplaces.
Formats
Pre-roll and mid-roll are common with some environments supporting companion or interactive formats.
Audience
CTV can combine television creative with more flexible audience and geographic planning.
Measurement
We distinguish confirmed actions from modelled attribution, reach and consideration.
Audience and data
For Connected TV, we build the target around the content, audience and viewing or listening context that is relevant to the brief. Where the platform allows it, engagement can be turned into custom audiences and used in later retargeting so people who have shown real interest receive the next appropriate message.
Relevant media contextEngagement audiencesUseful follow-up
Audience availability, matching and retargeting depend on the platform, market, permissions and campaign set-up.
Motorcycle application
These examples show the sort of targeting we can consider. Availability varies by platform, market and permissions, so we confirm the usable options before launch.
Relevant contentProgrammes, videos, audio or environments that fit the Connected TV brief.
Audience signalsAvailable interests, behaviours, geography or first-party data selected because they fit the customer.
EngagementPeople who meaningfully interact with the campaign can inform later audiences where the platform supports it.
Common mistakes
A premium motorcycle film needs the stature of television without automatically requiring broad national delivery.
Video activity is fragmented across platforms, making frequency and viewing quality difficult to understand.
The selected audience, geography and screen environment are not connected to a useful customer next step.
Planning and delivery
Connected TV should give a motorcycle story room to work while retaining disciplined audience, geography and frequency planning. We first establish whether the objective is launch stature, incremental reach, regional support or deeper product consideration. Available broadcasters, platforms, inventory and targeting options are then assessed for the relevant market. Creative is reviewed for television viewing rather than treated as an enlarged social asset, including pace, sound, supers, duration and the clarity of the final action. We coordinate the campaign with search, social or dealer activity so an interested viewer can continue the journey. Reporting distinguishes platform delivery from website or enquiry outcomes and explains where attribution remains uncertain.
What the client gets
CTV environment, audience, geography and inventory plan based on the campaign objective
Television-format creative review covering duration, sound, supers, end frame and technical specifications
Reach, frequency, schedule and budget model with duplication risks documented where data permits
Campaign report combining verified delivery with appropriate search, website and conversion indicators
Separate completed viewing from an attributable sale.
Completed views, reach and frequency help assess delivery, but a television exposure rarely leads to an immediate click. Household matching and cross-device attribution have limitations that should be stated. We consider website and enquiry behaviour alongside the wider media plan, avoiding the assumption that every attributed conversion was caused by the CTV placement.
Common questions
How is connected TV different from conventional television?+
Connected TV is delivered through internet-connected television environments and can offer different audience, geography and buying controls from a conventional linear schedule. The exact inventory, targeting and reporting available depend on the broadcaster, platform, device environment and market selected.
Can we reuse an existing social video advertisement?+
Sometimes, but it should be reviewed first. A social edit may rely on silent autoplay, rapid captions or a vertical frame, while television viewing requires appropriate duration, sound treatment, legible supers, safe areas and an end frame that remains understandable from across a room.
Can connected TV performance be attributed directly to sales?+
Not reliably in every campaign. We use the platform’s delivery information alongside suitable response indicators such as branded search, website visits, dealer actions or conversions. The reporting explains which measures are observed, attributed, modelled or only directionally associated with the campaign.
Start with the brief