Platform dashboards use different attribution rules and appear to claim the same conversion more than once.
Organic, creative & measurement
Reporting built around the decision, not vanity metrics.
Give brand, market and dealer teams the level of performance detail they need without burying the next action in a dashboard.
What it is
A report should answer the next business question.
Custom reporting connects relevant platform, analytics, media and commercial data into an agreed structure. It can be delivered through live dashboards, recurring reports or decision-focused summaries.
A national sales company may need comparable markets, a dealer needs only its own campaign and lead view, and a global team needs consistent definitions across territories. One universal dashboard rarely serves all three.
Audience and data
What we need to know before planning Custom digital reporting.
Reporting brings the audience signals together so the client can see which data is actually useful. We separate prospecting, custom audiences and retargeting wherever the platforms allow it, helping show whether relevant audiences are responding differently from broad targeting.
Audience sourceResponse by segmentUseful learning
Audience availability, matching and retargeting depend on the platform, market, permissions and campaign set-up.
In practice
How Custom digital reporting can work in a motorcycle campaign.
These examples show the sort of targeting we can consider. Availability varies by platform, market and permissions, so we confirm the usable options before launch.
Relevant audienceAvailable channel, category, contextual or first-party signals selected to match the campaign brief.
Custom audiencePeople grouped because they share a useful behaviour or relationship with the brand, such as visiting a model page or engaging with a campaign.
RetargetingPeople who have already shown interest can receive a relevant follow-up message on channels that support it.
Common mistakes
Where Custom digital reporting can go wrong.
Dealers receive network-wide totals instead of a clear view of their own budget, campaigns, leads and actions.
International teams cannot compare markets because KPIs, currencies, date ranges and campaign names are inconsistent.
Planning and delivery
How we plan and deliver Custom digital reporting.
Useful reporting begins with the decisions each user needs to make. We define the commercial questions, KPI meanings, ownership, data sources and acceptable limitations before designing a dashboard or recurring report. Platform, analytics, dealer and commercial data are reviewed for access, tagging, duplication, latency and incompatible attribution. Views are then structured by role: a dealer sees its own activity, a national team sees comparable network performance, and an international team sees consistent market definitions with the necessary local context. Automated collection is quality-checked rather than assumed to be correct. Commentary separates verified results from attributed, modelled or inferred outcomes and highlights missing data so the next decision is based on evidence rather than dashboard appearance.
What the client gets
01
KPI and data dictionary defining calculation, attribution basis, owner, refresh rate and known limitation
02
Data-source, access, tagging and quality audit with duplication and missing-field issues documented
03
Role-based dealer, national and international reporting views with appropriate permissions and filters
04
Recurring quality checks, anomaly log and narrative summary focused on decisions and next actions
Common questions
What clients ask about Custom digital reporting.
Can one dashboard create a single source of truth?+
It can create a consistent reporting view, but it cannot remove every difference between source systems. We document definitions, attribution and refresh timing, preserve important discrepancies and make clear which source governs each KPI rather than hiding conflicts behind one total.
Does custom reporting need to update in real time?+
Only when the decision genuinely requires it and the source systems support reliable updates. Daily or scheduled refreshes are often more useful than an unstable real-time feed. We agree the appropriate cadence for campaign monitoring, dealer action and senior reporting separately.
Can every dealer see the whole network’s results?+
Access should match the agreed role and commercial need. A dealer can be limited to its own campaigns, spend, leads and actions, while national or global teams receive broader views. The design also depends on the permissions, privacy requirements and access controls of each source system.
What does a Custom digital reporting brief need at the start?+
We need the product or service, market, geography, audience hypothesis, available evidence, customer action and practical constraints. The initial scope normally considers multi-market campaign reporting, dealer-network dashboards, channel and creative comparison before deciding whether this capability belongs in the plan.
Start with the brief
Talk to us about Custom digital reporting.
Bring the product, market and target. We’ll tell you whether Custom digital reporting is the right tool and what a sensible first phase looks like.
Discuss the brief ↗