Finance advertising
Finance creative has to sell the offer and stay compliant.
We regularly work on lender-supported motorcycle and automotive campaigns where monthly payments, APRs, deposits, optional final payments and representative examples cannot simply be dropped into an advert without the right context and approval.
Finance specialists
We understand the difference between a strong ad and a risky financial promotion.
Finance advertising often has stricter requirements than a normal product campaign. Depending on the offer and medium, using a monthly payment, interest rate, deposit or other finance trigger can require additional information to be shown clearly and prominently.
That matters in social, display and video where space is limited. Rather than trying to “get around” the rules, we design the campaign around them, changing the creative hierarchy, landing journey or message so the advert remains useful while the required information stays clear.
We work with manufacturer, dealer and lender-supported campaigns and are used to creative approval processes involving finance houses and compliance teams. Final legal and regulatory approval remains with the relevant client/lender.
What changes in practice
Not every headline can be “£199 a month”.
A strong offer may still need a deposit, term, optional final payment, mileage allowance, representative APR or other qualifying information. If the advert leads with one part of the finance proposition, the surrounding information may need to be equally prominent.
We therefore plan finance campaigns as a complete journey: the ad, required disclosure, landing page, finance calculator, model data, tracking and remarketing. That creates a better customer experience and makes approvals easier to manage.
Relevant experience
Built into live manufacturer finance journeys.
Digitally Charged designed and delivered the Ducati Finance platform in the UK in partnership with Black Horse Finance and Codeweavers, connecting Ducati.com model pages to live finance journeys and model-level audience building.
That experience sits alongside frequent work on motorcycle campaigns where finance-supported creative needs to be adapted for platform format, lender approval and the wider customer journey.