SuperBike stepped into the all-digital space in January 2015 following a 38 year print run with a magazine. At it’s peak, SuperBike was considered the number one sportsbike magazine globally, attracting monthly sales figures well in excess of 100k copies.

Following a reshuffle in 2011, SuperBike was passed from publishing pillar to post until a management buyout by editor John Hogan in December 2014. Sticking his flag firmly in the digital sand, Hogan immediately stopped printing. “It’s possible I went all digital too early, but I could see print sales declining almost as fast as the online thirst for content was growing. I gave the readers what they wanted and within months had a market leading social media following of over one million bikers. What we grew over the years was a very loyal digital following that I didn’t fully appreciate the strength of, until I spoke to Chris at DC”.

Digitally Charged is a full-service digital marketing agency that boasts an enviable and growing client portfolio. Delivering consistently successful results without any of the smoke and mirrors that the internet attracts. Now in its sixth year of business, DC was created specifically for the motorcycle market by founder, Chris Day. “Knowing how to connect people with a product or service online isn’t difficult, but matching specific people, at a chosen time, with exactly the right message to deliver a positive outcome is. That’s what my team had developed the ability to do. I don’t feel the need to aggressively pitch for new work, I just ask people to look at our repeat business and speak to our clients.

Before taking over the Superbike data we ran some tests using some of our existing clients and the potential is huge. Being on the other side of the fence buying in these services in the 12 years as a marketing manager for one of the largest clothing distributors / manufacturers I’d like to think I understand more of what motorcycle marketing departments are looking for.”

Pairing one of the strongest online motorcycle media brands in the business with a heavyweight agency like DC means everyone wins. Clients will know that their campaigns are being served to bikers in the UK rather than faceless bots, efficiently and with clear, deliverable goals in mind. “Achieving digital potential is what’s driving everyone involved at DC, I look forward to sharing plans with anyone that wants to meet face to face at Motorcycle Live and show some of the innovative features, new websites and full suite of data options we’ll be launching in the new year. In the meantime, if you want to discuss potential advertising options or request further information then please contact us”.

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