A brand with deep motorcycle history.
SuperBike grew from a long-running print title into a digital media brand with a large social audience. The opportunity was to reactivate that heritage for current riders and build a cleaner, more accountable proposition for advertisers.
Why the combination made sense.
Digitally Charged was created specifically for motorcycle marketing. SuperBike brought an established rider audience and editorial identity. Bringing the two together created a live environment for content, data, audience development and commercial learning.
- Motorcycle-native content expertise
- Audience and platform development
- Campaign and advertiser activation
- A practical testing environment for new capability
The founder’s perspective.
Chris Day’s experience included buying agency services from the client side and working with motorcycle brands for more than a decade. The SuperBike relationship extended that same inside-the-industry model into specialist media.
Historic print circulation and audience references describe earlier stages of the SuperBike brand and are not current audited circulation figures.