News & analysis
What is changing in media, data and motorcycles.
Short, practical updates on advertising platforms, audience data, AI, the motorcycle market and the work happening inside Digitally Charged.
Ducati Finance UK platform goes live.
Digitally Charged designed, developed and implemented the new Ducati Finance UK platform with Black Horse Finance and Codeweavers, connecting Ducati.com model pages to live finance journeys.
Read story ↗Why motorcycle finance ads need more than a monthly-payment headline.
How monthly payments, APR, deposits, representative examples and lender approval affect social, display and other motorcycle advertising.
Read story ↗Why conversational intent could become one of the most useful signals in motorcycle advertising
A rider asking a detailed question about touring, finance or model choice provides a different form of intent from a conventional search keyword.
Read story ↗Retargeting should remember the interest, not simply remember the visitor
Good retargeting separates model interest, finance intent, video engagement and dealer activity instead of putting every visitor into the same audience.
Read story ↗ChatGPT Ads expands across Europe as OpenAI adds geo-targeting, custom audiences and conversion optimisation
OpenAI is taking ChatGPT advertising into 31 additional European markets and expanding the platform's targeting and measurement capability.
Read story ↗Digitally Charged's Chris Day becomes a Fellow of the Chartered Institute of Marketing
FCIM recognises senior marketers with significant strategic experience, leadership and long-standing contribution to the profession.
Read story ↗Google continues moving campaign management and analytics deeper into AI-assisted workflows
Google's latest Ads and Analytics updates continue the shift toward AI-assisted campaign analysis, optimisation and workflow support.
Read story ↗UK motorcycle registrations rise 18.5% in July as Adventure grows 41.8%
MCIA's July figures show broad market growth with Adventure continuing to outperform the overall motorcycle market.
Read story ↗Google pushes Demand Gen closer to the transaction with checkout and product-feed updates
Google's July Demand Gen release adds new commerce features and bidding refinements as video and discovery media move closer to measurable sales activity.
Read story ↗Surface Works becomes Digitally Charged's second live environment for testing new data and content ideas
The premium PPF and ceramic-coating business gives the agency a live automotive test environment alongside its long-standing motorcycle specialism.
Read story ↗Google adds clearer disclosure for ads created or edited with generative AI
Google is adding a 'How this ad was made' disclosure across Search, YouTube and Discover.
Read story ↗Adventure registrations continue to lead UK motorcycle growth in June
MCIA's June data showed Adventure registrations up 20.2% year on year and 23.8% year to date.
Read story ↗SuperBike gives Digitally Charged a live motorcycle audience environment for content and advertising
The revived SuperBike media brand provides another way to understand what motorcycle audiences engage with while creating commercial opportunities for advertisers.
Read story ↗Google expands Demand Gen video tools as creative becomes more adaptable across screens
New Demand Gen capabilities include broader video resizing, Gemini-powered creative recommendations and expanded measurement.
Read story ↗AI is making contextual advertising much more useful than simple keyword matching
Modern contextual systems can interpret page meaning, sentiment and structure, creating a more relevant way to place display and native advertising.
Read story ↗Meta expands how business activity data can personalise feeds, AI and advertising
Meta is widening how information businesses already share can influence personalised experiences, reinforcing why clean first-party data and clear audience strategy matter.
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