Digitally Charged Insights
Nearly a decade of audience growth.
Digitally Charged has grown from a specialist motorcycle marketing business into a multi-market agency running paid social, search, display, video, retargeting and data-led campaigns.
This page combines measured 2025 Meta delivery with a clearly labelled historical model showing how that growth could translate across the wider media mix.
Measured 2025 Meta activity
Source: Digitally Charged Meta campaign export, 1 January, 31 December 2025. The export records £283,464.06 spend and 130,683,106 impressions. Link CTR is calculated from 1,934,381 link clicks divided by impressions.
2017, 2026 delivery model
Growth changes the scale of what the agency can deliver.
The earlier years are deliberately modest. The model accelerates as Digitally Charged adds larger manufacturer accounts, more countries, dealer activity and more media channels. 2026 is an indicative full-year run-rate, not measured delivery.
1.10bnmodelled impressions, 2017, 2026
258,250modelled leads, 2017, 2026
2017
4.8m1,150 leads
2018
8.9m2,100 leads
2019
15.7m3,900 leads
2020
27.4m6,700 leads
2021
48.2m11,900 leads
2022
79.5m19,800 leads
2023
126.0m30,200 leads
2024
184.0m43,100 leads
2025
263.0m61,200 leads
2026
338.0m78,200 leads
2025 channel view
Different platforms do different jobs.
Meta is the strongest lead generator in this model because the measured export already records 37,151 leads. Search carries the strongest click-through rate, while display and video add scale and consideration.
Meta
Measured 2025 export130.7mimpressions
1.93mclicks
37,151leads
1.48%CTR
Google Search
Modelled estimate18.5mimpressions
1.31mclicks
11,200leads
7.08%CTR
Display / Programmatic
Modelled estimate67.0mimpressions
1.34mclicks
5,200leads
2.00%CTR
YouTube / Video
Modelled estimate46.8mimpressions
1.03mclicks
4,100leads
2.20%CTR
263millustrative cross-platform impressions
5.61millustrative clicks
57,651illustrative leads
Why Meta looks different
Lower CTR does not mean lower value.
The 2025 Meta export produces a calculated 1.48% link CTR, lower than the illustrative search, display and video rates shown here. But Meta is also the largest measured lead source in the dataset. Click-through rate is therefore not the commercial outcome by itself.
Lead-generation campaigns can reduce the need for a customer to leave the platform, while broad-reach campaigns naturally create more impressions than high-intent search. The useful comparison is the role each channel plays in the journey.
How we use the data
Scale is useful when it stays relevant.
Digitally Charged combines platform data with product, geography, dealer coverage, creative, first-party audiences and customer intent. Campaigns can move from awareness into model-level consideration, retargeting and lead generation without forcing every channel to perform the same task.
The historic figures on this page are an indicative planning model, not audited historic delivery. They are intentionally separated from the measured 2025 Meta figures so estimated scale is never presented as recorded fact.
Media intelligence
Measure the journey, not just the click.
We plan media around the commercial action each channel is best placed to influence, from reach and consideration through to dealer enquiries and leads.
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