Case Study · Ducati UK · Finance
Ducati Finance platform.
A connected finance experience designed to move riders from model consideration on Ducati.com into a dedicated finance journey, while building useful first-party audiences behind the scenes.
The project
More than a finance calculator.
Digitally Charged designed, developed and implemented the new Ducati Finance platform for the UK in partnership with Black Horse Finance and Codeweavers. The site brings the finance technology into a bespoke Ducati experience and connects directly from individual motorcycle pages on Ducati.com.
The project also changed how finance content can be managed. Offers, campaign messaging and supporting information can be updated in real time, reducing the time needed to launch or change finance promotions.
Every Ducati model was structured individually so interest in specific ranges can support audience segmentation and remarketing. That means interaction with the finance platform can become a long-term first-party marketing asset rather than disappearing after a single website visit.
Customer journey
From Ducati.com to finance without breaking the brand experience.
Maintaining Ducati’s premium visual language was central to the project. Customers move from the manufacturer site to the finance platform, so the finance experience needed to feel like part of the same journey rather than a separate third-party tool.
The platform can introduce new models, update content and evolve alongside Ducati UK’s wider marketing activity, while the underlying data structure supports model-level audience building and later remarketing.
“This project was about much more than building a finance website. We wanted to create a platform that improves the customer journey while giving Ducati UK greater control over its finance communications.”
Chris Day · Owner, Digitally Charged & Project Lead for the Ducati Finance Platform
Delivery partners
Connected specialist technology.
The project was delivered with Black Horse Finance and Codeweavers, whose technologies power the finance quotations and online application process. Digitally Charged brought those systems together into the Ducati-branded website and wider marketing journey.
The launch strengthens Digitally Charged’s ongoing relationship with Ducati, spanning website management, digital advertising, SEO, analytics, dealer support and data strategy in the UK and international markets.