A relationship built over time.
The published extension continued a relationship approaching seven years. Long-term work creates a different kind of agency knowledge: the team understands the brand, market, approval environment, dealer needs and operational rhythm behind the campaign.
More than one channel.
The relationship has included marketing activity, website management, design, point-of-sale and event support with Digitally Charged also working across multiple Ducati territories internationally.
- Advertising strategy and activation
- Web management and content
- Creative, point-of-sale and events
- Support across international territories
From a relationship announcement to practical evidence
An announcement provides context, but a project is easier to judge when the brief and delivery are visible. The published Ducati Finance case study explains a connected website journey and the role of model information. It gives prospective clients a more concrete starting point for discussing web, finance and integration requirements than the duration of a relationship alone.
Read about the Ducati Finance platform →
Why continuity matters.
The value is not continuity for its own sake. It is the ability to apply previous learning, maintain brand standards and make new campaigns faster and more useful without restarting the category education every year.
The original announcement described the UK extension as continuing a relationship of nearly seven years.
This article records the published extension at the stated date. Current scope and contract status may differ.