Meet the team
Scott Alldrick
Director & Graphic Designer.
Scott is the creative foundation of Digitally Charged’s visual identity, bringing more than two decades of motorcycle-industry experience to branding, design and visual storytelling.
Biography
Scott Alldrick
He is the creative foundation of Digitally Charged’s visual identity.
Scott has been immersed in the motorcycle industry since 2002 and understands it inside out, as well as being with Digitally Charged from the very beginning. His ability to blend creative design with the unique nuances of motorcycle branding sets him apart. Whether it’s developing a complete corporate identity, designing a high-impact ad campaign, or ensuring finance offers meet regulatory standards, Scott has the expertise to get it right.
Motorcycle marketing isn’t the same as automotive, it requires an understanding of the culture, the riders, and the industry’s financial landscape. That’s where Scott excels. His ability to craft branding that speaks to enthusiasts, while navigating the strict advertising rules around finance and promotions, makes him an invaluable part of Digitally Charged.
Scott’s role reaches far beyond making an advert look good. He helps make sure the brand system, campaign concept and final execution remain recognisable and commercially usable across every format.
Key skills
Experience
Over two decades of experience in the motorcycle industry.
Motorcycle corporate identity and consistent brand presentation.
Branding, design and visual storytelling for manufacturers, dealerships and accessories brands.
Deep knowledge of motorcycle finance regulations and advertising compliance.
Adobe Creative Suite, digital and print design, packaging and large-scale campaign visuals.
Contribution
What they bring to the team
Creative direction and brand identity.
Campaign design across digital and print.
Finance-compliant motorcycle advertising creative.
Visual consistency across manufacturers, dealers and markets.