Digitally Charged owner Chris Day has become a Fellow of the Chartered Institute of Marketing (FCIM).
CIM describes Fellow membership as recognition for senior marketers with significant strategic experience, leadership, expertise and a long-standing contribution to the profession.
For Digitally Charged, the recognition reflects a career built around commercial marketing leadership and specialist work in the motorcycle and automotive sectors, from manufacturer and dealer marketing through to data, media, digital platforms and emerging AI advertising.
Digitally Charged view“The most useful marketing work happens when industry knowledge and technical capability meet. Knowing the audience matters, but understanding the product, the dealer network and the commercial decision behind the campaign matters just as much.”
The Chartered Institute of Marketing is one of the best-known professional bodies in the marketing sector. Fellow status sits above standard membership grades and is intended for experienced practitioners who can demonstrate sustained senior-level responsibility, strategic influence and contribution to the profession.
Chris has worked across the motorcycle and automotive industries for many years, including senior commercial and marketing roles before building Digitally Charged. Today the agency works across manufacturer, distributor and dealer activity, combining media, audience data, creative, search, finance advertising, digital platforms and emerging AI-led advertising opportunities.
The FCIM recognition also reflects the direction of the business: combining deep category knowledge with technical capability. Rather than treating motorcycle marketing as a generic media brief, Digitally Charged is built around understanding the product, the rider, the dealer network and the commercial journey that connects them.