Connected finance journey
From Ducati.com to finance without breaking the brand experience.
Digitally Charged designed, developed and implemented the Ducati Finance platform for the UK in partnership with Black Horse Finance and Codeweavers. The site brings specialist finance technology into a Ducati-specific experience and connects directly from individual motorcycle pages on Ducati.com.
The result is more than a standalone calculator. Customers can move from model research into a finance journey built around the motorcycle they are already considering, while Ducati gains a structured platform for live offers, product information and measurable customer activity.
Because the journey starts at model level, it can also support more relevant audience and remarketing strategies around genuine product interest rather than treating every site visitor in the same way.
Finance, product data and marketing in one customer journey.
Ducati Finance connects the model research journey on Ducati.com with specialist technology powered by Codeweavers and supported by Black Horse Finance. Customers enter finance from the motorcycle they are already considering, creating a clearer transition from product interest into a live finance journey.
The platform brings finance technology, lender information and Ducati product context together rather than treating finance as a disconnected calculator. That gives customers a clearer experience while giving Ducati a structured way to manage finance offers and understand activity.
Model-level interactions also create more useful signals than a generic website visit. Interest can support relevant follow-up, audience creation and remarketing around the motorcycle a customer has actually researched.
Digitally Charged view“The value is in connecting product, finance, data and media into one customer journey that can be measured and improved.”
Digitally Charged works across finance advertising, compliance, website technology, first-party data and campaign activation. The wider platform case study explains how these elements were brought together for Ducati UK.